Here’s why Clay James chose to sign an Equity Distribution deal.
Equity is the independent distribution arm of the Roc Nation family of companies, distinct from the Roc Nation label. They provide independent artists global music distribution and have partnerships with over 125 digital service platforms. Equity Distribution counts emerging and veteran acts like Tameka "Tiny" Harris, her son King, Mariahlynn, Vado, Tangina Stone, Chanel West Coast, and Jadakiss' SoRaspy label among its clientele.
Clay James has had success independently making strides in his hometown Savannah, Georgia and the underground music scene in Atlanta. He’s previously had distribution deals with EMPIRE as well as Snoop Dogg’s Doggystyle Records imprint. He’s a frequent performer on festivals like SXSW, A3C, and the Daze Summit. Clay has garnered millions of SoundCloud listens and even managed to win Hip-Hop Song Of The Year In 2017 at the Indie Music Awards In Los Angeles, CA. Clay has been featured in The Fader, XXL, Source, & Vibe magazines. With things seemingly moving in the right direction, what made Clay chose to do an Equity Distribution deal?
Clay said, “I like the fact they offer digital strategy support, in-house marketing, and playlist promotion. All of these in which I feel would enhance what I have going on currently in my career. You also get to own your masters and keep majority of the profit shares. It’s a win win. I think the relationship with them would prepare me for the next step of my career. I plan to make my first release under them next month!”
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